Creating a package for a new product is a little bit like getting dressed for an interview. Preparing for a new job or role requires reflection on experience, image and message. First impressions always count, so make it great, memorable and most of all, real.
The life of an olive tree can easily span for hundreds years, if not thousands. According to various sources, the oldest olive tree living in the world is 5,000 years old in Crete, Greece; Sardinia, Italy claims a tree to be 3,000 – 4,000 years old; and throughout Greece, Turkey, Italy and Croatia many trees have been documented to be over 1,000 years old.
Whether elaborate or simple, salads are the “go to” meal solution for us this summer in Italy. Crudo or cooked, the options are infinite when you have fresh summer produce and quality provisions in the pantry. Extra virgin olive oil is a key ingredient for not only brightening and combining flavors but is a great source of iron, vitamin E, fiber and even copper. It’s a healthy choice to help sustain an active life.
Creating an American start-up company in another country means straddling two worlds. I know that besides producing a quality product and family support, technology was instrumental in helping Ponzi grow from a garage-based hobby to an international business that produces 40,000 cases annually. Technology will never replace face-to-face relationships completely and the Italians hold onto their personal social interactions fiercely. But I hope through the use of technology we can learn more about different cultures, stay connected with friends, family and business associates, use it for education and to provide opportunity for continued commerce worldwide.
Buongiorno! The sun is shining over the Adriatic Sea today and we are preparing to celebrate the summer season with a large food festival in Porto San Giorgio. You can walk for nearly a mile along the beach front to sample regional food from Le Marche.
Buongiorno da Torre di Palme, Italy! As many of you are aware, after a lifetime of working in his family business, Ponzi Vineyards, Michel recently stepped down from his position as CEO and has been living in Italy for nearly a year. For the last four years we have been cultivating personal and professional relationships with frequent trips to our Italian home in the Marche region. Now, after living full time in Torre di Palme, not only we have met and solidified many relationships in this small zone, we have educated ourselves in the business of olive oil.
